Client - Aquilea, Uriach | Role - Art Director | Year - 2021 | Award - Silver Aspid, Best corporate campaign 2021Recognizing that technology is people's greatest ally today, a groundbreaking online and offline campaign was created, marked by banners, social media actions, and a mailing to pharmacists.
A revolutionary technological product was launched: a smart pillow capable of guaranteeing quality sleep by inhibiting the waves caused by mobile devices.
It was all about a fake product that preceded a deep social reflection appealing to everyone: the smartest thing to do was to disconnect their devices.
TO CONNECT WITH YOUR DREAMS, YOU DON'T NEED A SMART PILLOW, BECAUSE THE SMARTEST THING IS SIMPLY TO DISCONNECT YOUR PHONE.
